Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Consumer Product Strategy Professionals

Primary Analyst Photo Document Information Rate this Document

September 30, 2008

Internet TV

Making Free Pay

by Nick Thomas

with Mark Mulligan, Ian Fogg, Laurence Meyer, Nate Elliott

This is an excerpt

Executive Summary

The new phase of European online video growth is being driven by legitimate sites offering predominantly free longer-form TV. As audiences grow, buyers will remain niche, but broadcasters and video aggregators must target them in the short term as online video advertising models mature.

TABLE OF CONTENTS

itemExecutive Summary

itemNew Video Sites Focus on Longer-Form Content, Free and Paid

itemFree Will Dominate Growing Audience for Online Video

itemBroadcasters Must Maximize Audience with Free, then Target Buyers

itemCase Studies

itemReport Methodology

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

RESEARCH CATEGORIES

Industry

Media & Entertainment, Consumer Media & Entertainment, Television, Consumer Technology, Consumer Portals & Search, Digital Content

Geography

Asia Pacific, Europe, North America