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	November 1, 2006 The Internet Versus Traditional Media: The Battle Continues by Reineke Reitsma with Valerie Batut, Michèle Bouquet

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Executive Summary

Over the past few years, the Internet has increasingly become a key source of information across a number of categories. Today, the Internet's cannibalization of traditional media has reached maturity: Categories like news, business news, job listings, and travel are the only areas where the Internet is gaining ground on more traditional channels. Travel is the only category where consumers rely on the Internet the most to obtain information.

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