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October 4, 2004 Internet Viruses Slow Consumers' Online Activityby Ted Schadler with Laura Koetzle, Charles Q. Strohm, Tenley McHarg |
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Executive Summary
Ninety percent of online consumers report using antivirus software on the computer they use most frequently. Despite this protection, fear over viruses has consumers decreasing how often they do common online activities — opening email attachments, downloading music, even shopping and banking. What's to be done to allay consumers' virus anxiety? More continuous virus updates, aggressive law enforcement against virus creators, and a public awareness campaign on how to inoculate against virulent computer ills.
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