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For Analyst Relations Professionals

Primary Analyst Photo Document Information Rate this Document

March 6, 2009

Introducing Forrester's AR Scorecard

Five Essential Dimensions At The Core Of Effective Analyst Relations Programs

by Kevin Lucas

with Eric G. Brown, Robert Muhlhausen

Average:
(3 ratings)

This is an excerpt

Executive Summary

AR managers get very little time to assess their AR programs because they're so busy executing on the next apparent priority. To help, Forrester has distilled down AR best practices and developed a simple methodology for assessing and improving the fundamentals. This report lays out that methodology and provides a self-assessment tool that you can use to benchmark your current program, analyze weaknesses, and identify what you need to change if your program is to join the best.

This is an excerpt

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