For Technology Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	November 28, 2007 Introducing Forrester's Technology Messaging Assessment Tool Six Essential Elements Of An Effective Technology Marketing Pitch by Eric G. Brown with Bradford J. Holmes, Christina Lee	Average: 10  (1 rating)

This is an excerpt

Executive Summary

Technology marketers spend weeks crafting those 20 to 30 slides that must convey the value of their company's new offering and compel prospects to move forward and buy. As important as they are, many of the pitches we see, and we see plenty, could be much better. To help, Forrester has distilled down the essence of an effective pitch and developed a simple methodology for assessing and improving vendors' go-to-market story. This report lays out that methodology and provides a self-assessment tool marketers can use to do their own tune ups.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.