For Technology Marketing Professionals

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	July 30, 2008 Introducing The Technology Vendor Online Customer Experience Index B2B Customers Rate The Online Customer Experience Of Tech Vendor Firms by Alan E. Webber with Bradford J. Holmes, Robert Muhlhausen

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Executive Summary

Marketing professionals at tech vendors know that providing a good online customer experience is critical to the success of their firms' marketing and channel strategies. Do those sites today hurt or help the marketing cause at companies like AT&T, IBM, and Microsoft? To answer this question, Forrester developed the Technology Vendor Online Customer Experience Index (CEI) to rate the online customer experience of vendors in four tech markets: telecom and networks, hardware, security, and software.

This is an excerpt

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