For Consumer Product Strategy Professionals

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	April 16, 2008 IPTV in Europe Targeting Secondary TV Sets to Drive Adoption by Laurence Meyer with Ian Fogg, Nate Elliott

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Executive Summary

Internet protocol TV (IPTV) providers will need to explore innovative marketing options for signing up new subscribers as the end of the TV digitization process in Europe approaches and competitive pressure on the pay TV market increases.

Key Questions

• What are midterm prospects for IPTV in Europe?
• To what extent does the installed base of secondary TV sets represent a growth opportunity for European IPTV providers?

This is an excerpt

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