For Consumer Product Strategy Professionals

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	May 14, 2008 IPTV Strategies Applying Lessons from Europe's Successful IPTV Operators by Laurence Meyer with Ian Fogg, Nate Elliott

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Executive Summary

Internet protocol TV (IPTV) has struggled to find its bearings in many parts of Europe. However, operators have driven strong IPTV uptake in a few countries (i.e., France, Belgium, Spain, and Sweden).

Key Questions

• Which factors explain the relative success of IPTV offerings in some European countries?
• How can lessons learned from IPTV successes in France, Spain, Belgium, and Sweden be applied by IPTV operators in other markets?

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