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August 21, 2008 Is Your eBusiness Team Ready For Prime Time?Introducing Forrester's eBusiness Maturity Modelby Carlton A. Doty, Elizabeth Davis with Carrie Johnson, Kate van Geldern |
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Executive Summary
How does your eBusiness team stack up against others? How mature is the average eBusiness team? What characteristics should an eBusiness team exhibit — and excel at? To answer these and other common questions we're hearing from our eBusiness and channel strategy clients, Forrester developed a 35-question diagnostic tool, broken into four common eBusiness disciplines, called the eBusiness Maturity Model. In June 2008, we fielded the 35 questions as an online survey to the eBusiness Council and current members of our eBusiness And Channel Strategy Professional Research Panel. It turns out that while our 56 responding panelists have a positive outlook on some team aspects like organization and process maturity, there's work to be done on others like channel integration and tracking key performance metrics.
TABLE OF CONTENTS
- Introducing Forrester's eBusiness Maturity Model
- The Maturity Model In Action: eBusiness Panelists Score 99 Out Of 140
RECOMMENDATIONS
- eBusiness Is Just Entering Its Adolescence — The Hard Work Starts Now
- Supplemental Material
- Related Research Documents
This is an excerpt
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