For Consumer Product Strategy Professionals

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	October 11, 2007 Is It Game Over For VoIP In Europe? No, But Three Years In, Providers Need To Change Tactics To Start Winning Over Customers by Paul Jackson with Lizet Menke, Michelle de Lussanet

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Executive Summary

There has not been as much growth in the voice over Internet protocol (VoIP) market in Western Europe as providers had hoped for. The growth in the number of adults who use VoIP is disappointingly low, with only 2% of Europeans using VoIP for nearly all their calls. Providers need to rethink their tactics. The brutal truth is that the extremely low penetration of VoIP and disappointing growth figures coincide with a rise in the number of people who have stopped using VoIP altogether. Our take: These figures are indicative of poor service provision and deflated expectations.

This is an excerpt

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