For Vendor Strategy Professionals

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	March 16, 2009 Is Open Source Software Confusing To CIOs? Identifying The Most Urgent Communication Challenges For Vendors by Stefan Ried, Ph.D. with Jean-Pierre Garbani, Chris Andrews, Edward Radcliffe	Average: 7  (2 ratings)

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Executive Summary

The budget situation in many IT organizations today means that CIOs are paying more attention to the open source discussion than ever before. We created a fictitious discussion between two CIOs to identify the major concerns and even confusion about the adoption and business aspects of open source software products. Vendors that provide open source products or services related to these products should tailor their communications to prospects around the benefits of flexibility, concerns about quality, innovation, and their business model.

This is an excerpt

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