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	June 8, 2007 (updated July 20, 2007) The IT Asset Management Software Market The Foot In New Doors For Many IT Service Management Vendors by Peter O'Neill with Thomas Mendel, Ph.D.	Average: 6  (3 ratings)

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Executive Summary

The IT asset management (ITAM) software market is a high-growth segment within the IT management software market — thanks to increased buyer attention and energized vendors recognizing that ITAM is a strong leadership project in new business opportunities. The "big four" vendors — BMC Software, CA, HP, and IBM — are all now equipped to compete for ITAM business, but there is also a rich seam of midtier vendors that are able to win ITAM business by being more agile and promoting a better time-to-production than the larger solutions. Software-as-a-service (SaaS) is looming over this market; it will transform the market from a software business to a services one. ITAM vendors must recognize that ITAM is a business application project and that they must sell it differently than the traditional system management tools.

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