For IT Management Professionals

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	November 21, 2005 IT Strategy Maps: A Tool For Strategic Alignment Visual Representation Of Strategy Makes IT-Business Communication Easier by Craig Symons with Laurie M. Orlov, Samuel Bright, Katherine Brown

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Executive Summary

Aligning IT and business strategy remains the No. 1 or No. 2 business IT issue year after year. But no matter how much focus and attention this subject receives, little progress seems to be made. Forrester recommends that 1) firms start measuring strategic alignment as part of the "you can't manage what you don't measure" philosophy, and 2) start using strategy maps to build consensus around strategic objectives and communicate this strategy to all stakeholders. By creating a picture of strategic objectives, making strategy visible in a strategy map makes it easier to communicate and drive alignment, thus embodying another familiar philosophy — a picture is worth 1,000 words.

TABLE OF CONTENTS

• Strategy Maps Present Business Strategy From Four Perspectives
• The IT Strategy Map Helps Align Business And IT
• Strategy Maps Are A Tool In The IT Planning Arsenal

RECOMMENDATIONS

• Use Strategy Maps To Drive IT/Business Alignment
• Related Research Documents

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