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For Consumer Product Strategy Professionals

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February 20, 2008

ITization of the Digital Home

Countering the Consumer Backlash Against Complex Digital Technology

by Michael Gartenberg

This is an excerpt

Executive Summary

Consumers are being charged with the task of managing increasingly complex environments for home and mobile use.

Key Questions

  • How does multiple PC ownership affect consumers
  • What complexity do home networks introduce for consumers?
  • How can vendors capitalize on the coming consumer IT crisis?

This is an excerpt

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