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July 14, 2006 Japan Leads Mobile Web Use GloballyBut The Mobile Internet Remains In Its Infancyby Michaela Ion with Christopher M. Kelley, Charles S. Golvin, Maribel D. Lopez |
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Executive Summary
Adoption of mobile devices and access to mobile data — like text and multimedia messaging — in developed countries around the world is widespread. However, when it comes to using these services, most consumers stick with text messaging, while use of the mobile Internet is still limited in each country we survey. While Japan leads the way in mobile Internet usage, there is plenty of room to grow in each region, and a well-tailored local message will do the most to boost adoption.
TABLE OF CONTENTS
- Mobile Device Adoption Is Widespread Around The World
- Use Of Mobile Data Services Doesn't Translate Into Mobile Web Use
- If Mobile Web Users Aren't Messaging, They Are Preoccupied With The Weather
- From Tokyo to Sydney, Mobile Web Users Share Similar Traits
WHAT IT MEANS
- Mobile Internet Needs To Emerge From Its Global "Telephone" Game Phase
- Supplemental Material
- Related Research Documents
This is an excerpt
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