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For Professionals

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March 21, 2001

Jump-starting Digital Health

The MD Web Site as Catalyst

by Rachel Terrace

with Claudine Singer, Rebecca Rosen

This is an excerpt

Executive Summary

Consumers' frustration with and distrust of commercial sites are hindering deep health care engagement online. These circumstances unlock opportunities for MD Web site platforms that leverage physicians as trusted brands. Successful MD Web site solutions providers should partner with back-end connectivity leaders; this will provide the means for MD Web sites to create a seamless solution among physicians and patients, offering them a window into the $9 billion addressable market in electronic health transactions by 2005.

TABLE OF CONTENTS

itemExecutive Summary

itemConsumers' Dissatisfaction Renders Commercial Health Site Model Unworkable

itemMD Web Sites Will Emerge as the Opportunity for Authentic Consumer Health Engagement Online

itemCentralized MD Web Site Solutions Will Reap Front-End Benefits as Well as Provide a Window into Back-End Opportunities

itemReport Methodology

This is an excerpt

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RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America