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June 29, 2004

JupiterResearch Consumer Survey Report

Profiling the Online User

with Vipul Patel, Zori Bayriamova, David Card, Joe Laszlo

This is an excerpt

Executive Summary

This report comprises data from JupiterResearch's latest online benchmarking study, detailing user information and segmenting the online audience by demographic, attitudinal, and behavioral variables. The information illuminates critical differences among users relevant for online marketers and content companies.

TABLE OF CONTENTS

itemExecutive Summary

itemDemographic Segmentation

itemAttitudinal and Behavioral Segmentation

itemReport Methodology

This is an excerpt

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RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America