For Interactive Marketing Professionals

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	July 11, 2008 How To Justify Interactive Marketing Investments A Forrester Success Imperative Primer by Christine Spivey Overby with Charles Rutstein, Sarah Glass	Average: 6  (2 ratings)

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Executive Summary

It takes logic and emotion to sell digital campaigns to your boss. Smart interactive marketers do so by constructing a rich business case of both numbers and success stories. In this document, Forrester details how to justify interactive marketing investments using a collection of resources: strategic frameworks, case studies, ROI models, benchmarking tools, business case templates, and metrics.

This is an excerpt

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