For eBusiness & Channel Strategy Professionals

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	August 3, 2009 Keys To Successful eCommerce Platform Projects Ten Key Tactics For eBusiness Leaders To Achieve Their eCommerce Business Goals by Brian K. Walker with Patti Freeman Evans, Brendan McGowan	Average: 9  (4 ratings)

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Executive Summary

A solid technology foundation is one of the keys to success for eCommerce businesses looking to optimize their customer experiences, market effectively and creatively, and scale their business to make more meaningful contributions to their companies. Yet many eCommerce business and technology professionals will tell you that they struggled to get their eCommerce technology foundations to where they needed them to be. Forrester worked with eCommerce business and technology leaders to identify important lessons learned and key success factors to help businesses avoid trouble and meet the increasingly critical eCommerce platform needs to run and optimize their businesses and customer experience.

TABLE OF CONTENTS

• eBusiness Leaders Are Front And Center In Replatforming Projects
• What To Watch Out For: Common Problems With Platforming Projects
• The Components Of Successful eCommerce Replatforming Projects
• Business Owner Success Factors Require Vision And Attention to Detail
• Technology Team Success Factors Center On Skill Sets And Integration Issues

RECOMMENDATIONS

• Top 10 Things To Do Before Kicking Off Your Replatforming Project
• Supplemental Material
• Related Research Documents

This is an excerpt

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