For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	November 4, 2008 Know Your Online Video Audience by Shar VanBoskirk with Thomas Cummings, Cynthia N. Pflaum, Christine Spivey Overby, Emily Bowen, Angie Polanco	Average: 9  (1 rating)

This is an excerpt

Executive Summary

It's time to advertise in online video. Today's online video viewers are active broadband consumers who make valuable advertising targets. But not all online video viewers are created equal: Varied types of content have distinctly different audiences. To market via online video, advertisers should create ad campaigns that match online video-viewing audiences, map online video-viewing behaviors to business goals, use both paid search and ads to help leverage video content, and be willing to experiment with portable video.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.