For Technology Sales Enablement Professionals

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	April 18, 2007 Leverage Four Factors When Selling To Financial Services Buyers by Ellen Carney with Eric G. Brown, Emily Van Metre	Average: 9  (5 ratings)

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Executive Summary

In a recent survey, Forrester found that financial services buyers place strong emphasis on consultants, analysts, vendor events, and sales teams when researching IT purchases. Storage technology companies have capitalized on the value of these influential information sources and, as a result, have increased the uptake for storage and related technologies in the financial services industry. Technology marketers looking to enter or expand their presence in the financial services industry need to align marketing investments with the sources that financial services buyers depend on when purchasing technology.

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