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December 22, 2008 Leveraging Forrester's Research And Models For Strategic AdvantageUncertain Economic Times Create Competitive Opportunitiesby Thomas Mendel, Ph.D., Daniel Krauss with Bradford J. Holmes, Charles Green |
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Executive Summary
A recession provides companies in general and vendor strategists in particular with a unique opportunity to leapfrog the competition. But not all strategic paradigms and models are equally well suited for this task. We have designed Forrester's research documents and tools to guide vendor strategists' thought processes at different stages of strategy setting and execution. This report illustrates how you can use the Forrester research portfolio for vendor strategists to take advantage of the opportunity for long-term competitive differentiation that the current economic malaise presents.
TABLE OF CONTENTS
- Three Mega Trends Will Fundamentally Reshape The Future Of Business
- How Strategists Can Fully Leverage Forrester's Research And Models
RECOMMENDATIONS
- Use Forrester's Research Portfolio Matrix As A Strategic Guide
- Related Research Documents
This is an excerpt
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