For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 5, 2007 Local Search in Europe Engines Search for Momentum Among Consumers and Marketers by Nate Elliott with Mark Mulligan

This is an excerpt

Executive Summary

Although most Europeans have never searched for local information online, search engines know that driving consumer uptake of local search is crucial to driving advertising revenues from small businesses.

Key Questions

• What percentage of Europeans search for local information online?
• How do European search engines handle local search queries?
• How many European search marketers used local search marketing tactics in 2006, and how many plan to use them in 2007?

This is an excerpt

Buy Risk-Free

Download and print PDF immediately. Price: US $199

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.