For Interactive Marketing Professionals

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	October 5, 2007 Local Search in Europe Engines Search for Momentum Among Consumers and Marketers by Nate Elliott with Mark Mulligan

This is an excerpt

Executive Summary

Although most Europeans have never searched for local information online, search engines know that driving consumer uptake of local search is crucial to driving advertising revenues from small businesses.

Key Questions

• What percentage of Europeans search for local information online?
• How do European search engines handle local search queries?
• How many European search marketers used local search marketing tactics in 2006, and how many plan to use them in 2007?

This is an excerpt

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