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Executive Summary

JupiterResearch's Online Behavior & Demographics reports provide analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report examines online behavior of African-Americans.

Key Questions

• How do demographics of online African-Americans differ from those of online Caucasians?
• Which online activities are popular among African-Americans, and how do these activities differ from popular online activities among Caucasians?
• How responsive are African-Americans to online advertising, and how trustworthy do they find online sources of information about product quality?

This is an excerpt

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