For Interactive Marketing Professionals

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	November 7, 2008 (updated November 17, 2008) Local Staff Support Online Success In China by Steven Noble with Christine Spivey Overby, Emily Bowen, Angie Polanco

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Executive Summary

Many global and local brands have aggressive online marketing plans for China because its economy is booming and Internet use is surging. However, China poses unique challenges, including very high labor turnover in most interactive marketing agencies. To succeed in this environment, senior interactive marketers with responsibility for China should focus on developing their local teams. They should base their own success on the success of their local staff.

This is an excerpt

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