Location-Based Services - Forrester Research

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For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 23, 2008 Location-Based Services Planning for Future Revenues with Enablement Focus by Julie A. Ask

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Executive Summary

GPS is in an increasing number of cell phones. The focus on application, rather than enablement, has the potential to slow growth in nascent markets.

Key Questions

What location-based services interest consumers on their cell phones?
How will user location enable new services and features on cell phones going forward?
What can wireless service providers do today to enable future opportunities?

This is an excerpt

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ALSO OF INTEREST

Mobile Social Computing Adds Trust To Marketing by Jaap Favier, January 9, 2008
Mobile Mandate For eBusiness Professionals by Julie A. Ask, November 16, 2011
Marketing Via Geosocial Apps: Why And How by Melissa Parrish, December 6, 2011

RESEARCH CATEGORIES

Analyst

Technology

eBusiness/eCommerce, The Mobile Channel, Telecommunications Services, Mobile Services, Telecommunications Services By Region

Industry

Consumer Technology, Consumer Portals & Search, Consumer Telecommunications

Geography

Asia Pacific, Europe, North America

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