For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	September 17, 2008 Location Marketing Unlocking the Potential of Geo-targeting by Neil Strother with Julie A. Ask

This is an excerpt

Executive Summary

As cell phones become increasingly location-aware, marketers are seeking ways to deliver relevant messages.

Key Questions

• How are consumers using cell phones in the purchase decision process?
• How important is location-based targeting to marketers?
• What should marketers do to leverage greater geo-targeting?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.