For eBusiness & Channel Strategy Professionals

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	May 2, 2008 Location: The Next Frontier For Travel eBusiness Highlights From TIA's TravelCom 2008 by Sarah Rotman Epps with Henry H. Harteveldt, Kate van Geldern

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Executive Summary

"Location" was a hot topic of discussion for travel eBusiness professionals at the Travel Industry Association's (TIA's) TravelCom 2008. Experts from Google, NAVTEQ, Travel Channel Media, and Yahoo! assembled on a panel to discuss what it means to put travel content into locational context. To start, travel eBusinesses need to start thinking about their content in terms of its "geo-potential," whether that's reviews, videos, details of destinations, properties, airports, or anything else that relates to a physical location. This content can be distributed via map mashups and virtual worlds online, via mobile phones and personal navigation devices, and via new technologies like the Microsoft Surface that will be increasingly available at travelers' destinations.

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