For Customer Experience Professionals

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	April 11, 2007 Macquarium Delivers Both Customer-Facing Sites And Intranet Apps The Forrester Wave™ Vendor Summary, Q2 2007 by Kerry Bodine with Harley Manning, Moira Dorsey, Ross Popoff-Walker, Adele Sage, Steven Geller

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Executive Summary

With its headquarters in Atlanta and a recently opened office in Chicago, Macquarium is more of a regional player than most other agencies in our rankings. However, the firm's roster of clients does include a number of large national names like Cingular and GMAC. Macquarium's unusual business model seeks to split its Web design revenues between customer-facing marketing sites and Web applications for internal productivity — an interesting approach. Unfortunately, its overall strategy stacks up poorly against the strategies of many top competitors. And even though the agency delivered a solid reference persona, its reference Web sites were relatively weak.

This is an excerpt

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