For Customer Intelligence Professionals

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	April 28, 2010 How To Make Social Media Data Actionable Introducing The Four P's Of Social Intelligence by Zach Hofer-Shall with Carlton A. Doty, Emily Murphy	Average: 7  (4 ratings)

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Executive Summary

Social media provides Customer Intelligence (CI) professionals with a wealth of customer data. But every piece of valuable insight is surrounded by noise. Cutting through that noise and getting to the actionable insight within social media takes time and effort. To help bring clarity to this process, Forrester created a framework that helps Customer Intelligence professionals harness all of that social media data and turn it into an actionable customer insight. We call this the four P's of Social Intelligence: people, purpose, platform, and process.

This is an excerpt

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