For Media & Entertainment Professionals

Primary Analyst Photo	Document Information	Rate this Document
	June 30, 2004 How To Make Video On-Demand A Success by Josh Bernoff with Charles S. Golvin, Ayanna Lonian

This is an excerpt

Executive Summary

Video on-demand (VOD) will be available in nearly every cable system in America by the end of 2005, but popular network content is still missing. To make VOD a success, operators must attract popular shows by giving networks their own content zones and disabling ad-skipping in VOD programs. The alternative: spotty VOD content, proliferating digital video recorders, a decline in TV advertising rates, and cable rate increases.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.