For CMO & Marketing Leadership Professionals

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	May 15, 2007 Making B2B Marketing Customer-Centric Insights From Forrester's Marketing Forum 2007 by Laura Ramos with Cliff Condon, Katheryn A. Feffer	Average: 8  (1 rating)

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Executive Summary

What approaches do marketing leaders use to focus their teams on customers? Last month, we hosted a panel of marketing executives at Forrester's Marketing Forum 2007 to discuss which approaches they use to align marketing with customer groups and shift their focus onto their needs. We learned that no approach stands out and CMOs need to couple short-term tactics like personas, focus groups, and solutions focused on customer pain with long-term organizational change.

This is an excerpt

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