For Consumer Product Strategy Professionals

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	September 4, 2009 Making Cloud-Based Music Services Fulfill Their Destiny by Sonal Gandhi with Mark Mulligan, Erik Hood

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Executive Summary

On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience should ensure that they are platform- and brand-agnostic and tackle the challenge of non-network availability. Even when that happens, cloud-based music services won't alter attitudes toward music ownership in the foreseeable future.

This is an excerpt

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