For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 19, 2008 Making The Web Design Agency Relationship Work by Craig Menzies with Kerry Bodine, Steven Geller

This is an excerpt

Executive Summary

For Web execs, finding the right interactive agency to take on a site design project is hard enough — but creating a productive, long-term working relationship with that agency can be harder still. Unsatisfied Web design clients report frustrations around project delays, cost overruns, poor results, and agencies that are out of sync with their strategic vision. Agencies counter with concerns about unengaged clients who don't take advantage of the agency's full capabilities. In reality, the problem — and the solution — lies somewhere in the middle. The secret to a good client/agency relationship is open communication, bolstered by strong processes and time spent aligning on strategic vision.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.