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	August 23, 2006 Males Are More Active Investors Investment Attitudes And Activities Across Genders And Generations by Bruce D. Temkin with Eric M. Dolan, Peter Hult

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Executive Summary

We compared investment attitudes and activities for males and females across five generations of consumers: Gen Yers (18–26), Gen Xers (27–40), Younger Boomers (41–50), Older Boomers (51–61), and Seniors (62+). Our findings: Males are more involved in investment decisions, are less risk-averse, are more likely to buy and sell investments, and are more likely to handle investment activity online than their female peers. While that makes males good targets for investment marketers, firms may also want to take advantage of female Boomers' risk aversion and Seniors' online proclivity.

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