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	August 25, 2006 Males Are The Most Active Online Bankers Online Banking And Product Research Across Genders And Generations by Bruce D. Temkin with Eric M. Dolan, Peter Hult

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Executive Summary

We compared online banking and product research activities for males and females across five generations of consumers: Gen Yers (ages 18-26), Gen Xers (27-40), Younger Boomers (41-50), Older Boomers (51-61), and Seniors (62-plus). Our findings: Males and Gen Xers are the top online bankers, Gen Yers are the top checking account researchers, males are the top credit card researchers, Gen Xers are the top mortgage loan researchers, and males are the top auto loan researchers.

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