For Technology Marketing Professionals

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	April 22, 2008 A Managed Services Taxonomy How Tech Marketers Can Differentiate Managed Services Messaging And Understand Their Competition by Michael Speyer with Eric G. Brown, Michele Pelino, Emily Van Metre	Average: 7  (3 ratings)

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Executive Summary

The phrase "managed services" is used so broadly in vendors' marketing literature that it has become difficult for buyers to distinguish these services from other kinds of outsourcing or understand their value proposition. To help tech marketers focus their messaging, Forrester characterizes managed services as having a one-to-many, standardized service delivery model with a relatively small labor component and offers examples of how to articulate the value of these offerings. We break the segments down into network, voice, IT infrastructure, security, and application management, providing a quick list of key competitors in each subsegment.

TABLE OF CONTENTS

• Managed Services Means Different Things To Different People
• Managed Services Have A One-To-Many Delivery Model And Low Labor Content
• Managed Services Providers Compete In A Crowded Market

RECOMMENDATIONS

• Use The Taxonomy To Fine-Tune Your Marketing
• Related Research Documents

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