For Vendor Strategy Professionals

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	March 5, 2009 (updated July 10, 2009) Mapping IT's Green Opportunities Get Ready For Green IT 2.0 by Christopher Mines with Bradford J. Holmes, Christina Lee

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Executive Summary

Vendor strategists must raise their sights to take in and capture the full value of IT across the landscape of green business opportunity. The foreground of energy efficiency and waste reduction — the green IT 1.0 zone where many strategists focus today — will soon be eclipsed by a broader horizon. IT will drive new sustainability value in business processes and public infrastructure projects — the world of green IT 2.0 — that will spur IT innovation and growth for years to come. This report sketches that broadening landscape and offers paths to success for strategists with varying core strengths and capabilities.

TABLE OF CONTENTS

• Vendors' Opportunities Are Expanding Beyond Green IT 1.0

RECOMMENDATIONS

• Vendor Strategists Must Broaden Their Horizons And Focus Their Vision
• Related Research Documents

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