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	June 19, 2006 Market-Focused R&D Elevates Whirlpool Business Performance To New Level by Navi Radjou with Laurie M. Orlov, Samuel Bright

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Executive Summary

Innovation and a global strategy form a proven success plan for Whirlpool. In 2005, the world's No. 1 appliance-maker posted record earnings, propelling its share price to an all-time high. Its success formula? A market-focused R&D culture built on global innovation resources and flexible processes that sustains existing business models as well as enabling new business models.

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