For Vendor Strategy Professionals

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	September 10, 2008 Market Momentum: IT Management Software Market, H1 2008 by Peter O'Neill with Thomas Mendel, Ph.D., Edward Radcliffe, Reedwan Iqbal

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Executive Summary

Thanks to the immense demand for lower IT costs and high-quality IT management services, combined with a dynamic business environment, the IT management software market has now morphed into a highly attractive market for revenue-hunting software vendors. Forrester's market momentum overview will assist vendor strategy professionals in tracking the evolution of the IT management software market and in gathering intelligence about the major activities. In the first half of 2008, we tracked 282 different activities across five core categories of mergers and acquisitions (M&A), partnerships, new products, changes in go-to-market and delivery strategies, and new deals. We found that M&A activity was relatively quiet compared with previous periods and that partnerships are now taking a central role in IT management software vendors' strategies.

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