For Vendor Strategy Professionals

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Executive Summary

In 2008, the IT management software market will again experience significant growth. The key trend in IT management software spending will be the widespread adoption of IT process automation technologies across the whole IT management software spectrum. The two main drivers for customers' investment will be economic considerations around a further reduction in operational IT spending and the quest to sustain competitive advantage through superior quality of service. IT management software vendors need to: 1) separate the hype and the buzzwords from the real market trends, and 2) clearly focus their marketing on those two key customer investment drivers. Vendors also need to realize that the market is in the process of separating them into four archetypes and that their overall strategy and direction need to match their respective position in the IT management software value chain.

TABLE OF CONTENTS

• IT Management Hype, Buzzwords, Trends, And Drivers
• The IT Management Software Vendor Landscape

RECOMMENDATIONS

• Understand Your Place In The Value Chain And Clearly Market To It
• Related Research Documents

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