For eBusiness & Channel Strategy Professionals

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	July 26, 2010 (updated August 4, 2010) Market Overview: SMB eCommerce Solutions A Guide To Selecting Your eCommerce Solution Across North America And EMEA by Brian K. Walker with Patti Freeman Evans, Lauriane Camus, Brendan McGowan	Average: 10  (2 ratings)

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Executive Summary

A solid technology foundation is one of the keys to success for eCommerce businesses looking to optimize their customer experiences, market effectively and creatively, and scale their business to make more meaningful contributions to their companies. But the range of solution types, models, and capabilities vary widely, and the search for the right vendor can be daunting. To support our small and medium-sized business (SMB) clients in finding eCommerce solutions best suited to their needs, Forrester surveyed the capabilities of eCommerce platform providers specializing in serving online SMBs. This research will help companies find the right solutions for their business as they develop their online channels, launch brands, go global, as well as reach and transact with customers directly — with many doing so for the first time.

TABLE OF CONTENTS

• Finding The Right eCommerce Solution For You

RECOMMENDATIONS

• Prepare To Select An eCommerce Platform Carefully

HOW FORRESTER CAN HELP

• Forrester Can Aid In Strategy Assessment And Vendor Selection
• Supplemental Material
• Related Research Documents

This is an excerpt

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