For Market Insights Professionals

Primary Analyst Photo	Document Information	Rate this Document
	November 17, 2008 Market Researchers: A Compass In The Financial Sandstorm A List Of Must-Read Research To Help You by Brad Bortner with Ellen Daley, Madiha Ashour	Average: 4  (3 ratings)

This is an excerpt

Executive Summary

Things are not looking good for the economy: Although the first half of 2008 showed a steady pace of technology spending, that pace is not continuing. In a down economy, businesses face tough decisions and inevitably look to cut spending. For market researchers, this is both a threat and an opportunity: While the business may cut funding and staff, it needs you now more than ever. Now is the time when market intelligence organizations can shine by focusing on four priorities: 1) raising the bar on knowing and informing internal clients to maximize impact; 2) doubling down on knowing external customers and their satisfaction levels; 3) leveraging data-informed decisions from existing sources; and 4) leveraging online research tools versus traditional modes whenever possible.

TABLE OF CONTENTS

• Why An Economic Crisis Can Help Market Researchers Shoot For Relevance
• Raise The Bar On Knowing And Informing Your Internal Clients
• Double Down On Improving Customer Satisfaction
• Leverage Data-Informed Decisions From Existing Sources
• Leverage Online Research Tools Whenever Possible
• For More Information
• Related Research Documents

This is an excerpt