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	September 8, 2006 Marketers: Keep A Keen Eye On Gen Yers An Excerpt From "The State Of Consumers And Technology: Benchmark 2006" by Charlene Li with Shar VanBoskirk, Chloe Stromberg, Tenley McHarg

This is an excerpt

Executive Summary

Gen Yers — 18- to 26-year-olds who came of age with broadband, cell phones, and iPods, among other things — stand apart from older generations because of their hands-on approach to the Web. Marketers trying to anticipate future consumer trends should tune in to Gen Yers. As these do-it-yourselfers become a primary consuming audience, they will carry with them their cross-channel shopping enthusiasm, active blog usage, and reliance on the information-scouring powers of Google.

This is an excerpt

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