For CMO & Marketing Leadership Professionals

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	April 24, 2008 Marketing-IT Collaboration: It Is Possible How Partnering With The CIO Can Lead To Effective Results by Cindy Commander with Meagan Wilson, Jaap Favier, Liz Witherspoon, Maggie Zweiben	Average: 8  (1 rating)

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Executive Summary

Marketing and IT: It's the same old story of functional discord, a failure to balance the immediate wants of the organization's creative side with the available resources of the organization's technology gatekeepers. But this poor relationship is damaging to the business. CMOs need to stop hiding from CIOs and proactively develop steps to bridge the marketing-IT gap.

This is an excerpt

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