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September 16, 2002

Marketing & Branding Forecast

Online Advertising and E-mail Marketing Through 2007

by Rudy Grahn, Jared Blank

with Marissa Gluck, Fiona Swerdlow

This is an excerpt

Executive Summary

Online ad spending will grow to $14 billion by 2007, representing a compound annual growth rate (CAGR) of 20 percent over the next five years. Factors driving this increase include sustained growth of the online population, increased broadband penetration, media consolidation and, most important, general economic recovery.

TABLE OF CONTENTS

itemExecutive Summary

itemOnline Advertising Hit by Economic Slowdown

itemOnline Ad Spending Will Reach $14 Billion by 2007

itemReport Methodology

This is an excerpt

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RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America