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June 15, 2007 Marketing Cars to TeensEngaging Teens On Their Termsby Belis Aksoy with Emily Riley, David Card, Zia Daniell Wigder |
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This is an excerpt
Executive Summary
Automotive marketers are aware of teens' impact on their parents' purchasing decisions. However, very few have undertaken specific initiatives to conduct branding campaigns on teens.
Key Questions
- What influence do teens have on their parents' vehicle purchasing decisions?
- How can online automotive marketers use the Internet to market to teens?
This is an excerpt
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