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For Interactive Marketing Professionals

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April 20, 2009

Marketing To Recession-Resistant Consumers

by Peter Sargent

with Thomas Cummings, Angie Polanco

This is an excerpt

Executive Summary

There's no denying that the economy is in trouble. However, not everyone plans to cut back during this recession. By targeting specific characteristics, interactive marketers can successfully locate consumers who plan to continue spending during tough economic times.

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Peter Sargent

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce, Customer Experience, Design & Usability Processes, Social Computing & Web 2.0, Economy, Recession, Marketing & Advertising, Brand Tactics, Emerging Marketing Channels, Interactive Marketing, Marketing Measurement

Industry

Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America