Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Interactive Marketing Professionals

Primary Analyst Photo Document Information Rate this Document

April 20, 2009

Marketing To Recession-Resistant Consumers

by Peter Sargent

with Thomas Cummings, Angie Polanco

This is an excerpt

Executive Summary

There's no denying that the economy is in trouble. However, not everyone plans to cut back during this recession. By targeting specific characteristics, interactive marketers can successfully locate consumers who plan to continue spending during tough economic times.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce, Customer Experience, Design & Usability Processes, Social Computing & Web 2.0, Economy, Recession, Marketing & Advertising, Brand Tactics, Emerging Marketing Channels, Interactive Marketing, Marketing Measurement

Industry

Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America