For Marketing & Advertising Professionals

Primary Analyst Photo	Document Information	Rate this Document
	July 5, 2006 The Marketing/IT Gulf Narrows by Elana Anderson with Jennifer Joseph, Sally M. Cohen

This is an excerpt

Executive Summary

We started tracking the relationship between marketing and IT in 2002. Since then, marketing's attitude toward IT has risen steadily. Today, 40% of marketers say their internal IT group is "very competent," and 43% say their relationship with IT is characterized by "strong communication and processes." Yet, more than half of marketers also say they want to limit IT involvement in their affairs. Marketing organizations that are most confident in their IT groups have dedicated support. What's more, the firms that most aggressively adopt technologies to enable their efforts have dedicated technology support in both the marketing and IT organizations.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.