For Vendor Strategy Professionals

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	May 6, 2008 The Mashup Opportunity How To Make Money In The Evolving Mashup Ecosystem by G. Oliver Young with Ellen Daley, Mike Gualtieri, Heidi Shey, Madiha Ashour	Average: 9  (3 ratings)

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Executive Summary

Mashups — custom applications that combine multiple, disparate data sources into something new and unique — are coming to the enterprise. Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013; while this means that there is plenty of money to be made selling mashup platforms, it will affect nearly every software vendor. Mashup platforms are in the pole position and ready to grab the lion's share of the market — and an entire ecosystem of mashup technology and data providers is emerging to complement those platforms. Those vendor strategists that move quickly, plan a mashup strategy, and build a partner ecosystem will come out on top.

TABLE OF CONTENTS

• Mashups Leave House Hunting Behind And Move To The Enterprise
• Mashups Present Both Opportunities And Risks To Vendors

RECOMMENDATIONS

• Vendor Strategists Must Develop A Mashup Road Map Today
• Related Research Documents

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